Last year, 711 brave souls participate in the Polar Plunge in La Crosse. The best part? After their bodies returned to 98.6°F and the donations were tallied, they raised more than $142,000 for Special Olympics Wisconsin. Booyah. Come celebrate the 20th Anniversary of the La Crosse plunge in 2018!


Pettibone Beach in Pettibone Park
La Crosse, WI

Event Schedule

Friday, March 2 @ Pettibone Beach

  • Free Shuttles:  4:00pm – 8:00pm
  • Registration & Check In: 4:30pm – 6:00pm
  • Entertainment – Time & a Half Band: 5:00pm – 8:00pm
  • Freezin’ for A Reason 5K Begins: 6:00pm
  • Freezin’ for A Reason 5K Awards: 6:45pm
  • Opening Ceremonies & Moonlight Plunge Begins: 7:00pm

Concessions, Souvenirs & S’Mores Available On-Site

Saturday, March 3 @ Pettibone Beach

  • Free Shuttles:  8:30am – 1:00pm
  • Registration: 9:00am – 12:00pm
  • Entertainment – Sellout Band: 10:00a – 1:00pm
  • Buffalo Wild Wings Wing Eating Challenge: 10:30am
  • Opening Ceremonies & Polar Plunging Begins: 11:00am

Concessions, Souvenirs & Kids Activities Available On-Site


Partake in various contests to win some cool prizes! Our judges will be looking for the following categories:

  • Best Costume by a Chicken
  • Best Costume by a Plunger
  • Best Group Plunge
  • Most Memorable Splash

2017 La Crosse Plunge Pictures

La Crosse Plunge 2017



La Crosse Leaderboard


Stay Connected!
Follow Us!

Proudly Supported By:

Kwik Torch Run Walgreens