Last year, 804 brave souls took the plunge in La Crosse. The best part? After their bodies returned to 98.6°F and the donations were tallied, they raised more than $130,000 for Special Olympics Wisconsin. Booyah.


Pettibone Beach in Pettibone Park
La Crosse, WI

Event Schedule

March 4, 2016

5:00 p.m. Toss Your Boss
5:30 p.m. – 7:30 p.m. Toss Your Boss Party and Plunge Early Event Check-In at Pettibone Resort, including a cash bar, FREE live entertainment by Time and a Half Band and FREE food. This is open to all Plungers and Chickens who want to attend an Early Event Check-In

March 5, 2016

7:00 a.m. – 2:00 p.m. Free Shuttle Service
8:00 a.m. – 2:00 p.m. On-Site Registration and Check-In
9:30 a.m. – 2:00 p.m. Live Entertainment by Sellout
10:00 a.m. Freezin’ for a Reason 5K Start
10:45 a.m. Freezin’ for a Reason 5K Awards
11:15 a.m. Buffalo Wild Wings Wing Eating Challenge
12:00 p.m. Opening Ceremonies and Plunging Begins


When checking in for the Polar Plunge you must bring the following items:

  • Registration form (if you did not register online)
  • Signed Waiver
  • Cash and check donations (each team member must have raised a minimum of $75)
  • Any corporate matching gift forms to receive your FREE Polar Plunge stocking hat


Partake in various contests to win some cool prizes! Our judges will be looking for the following categories:

  • Best Costume by a Chicken
  • Best Costume by a Plunger
  • Best Group Plunge
  • Most Memorable Splash


If you wish to volunteer, please fill out the volunteer form and email to Nicholas at

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